Is The Path from
your App to your
Users a bit Foggy?
Full Line of Mobile App Marketing Services:
App Store Optimization, or ASO, is the strategic planning and implementation of a keyword ranking plan to help your app show up on your most valuable searches in Google Play for Android and the Apple App Store for iOS.
What Does PPC Cost?
The cost of PPC depends on many factors from how much competition your app has, to how much your competitors are spending. Apple PPC is fairly new and volatile due to an immature bid auction system. Facebook PPC and Google PPC are more mature.
How Long Does This all Take?
Depending on the complexity of your apps marketing launch needs, a full marketing launch plan and ASO can usually be put together, optimized and executed within 3 to 6 weeks. ASO can be completed in less than one week. PPC requires several weeks of optimization.
When Do I Start Planning?
Preferably planning for ASO and App Marketing Strategy should be done prior to app launch. However the reality is that often apps are launched and then these things are addressed when the app fails to thrive or grow as expected.
Do I Really Need to Beta Test?
While this one should be a given, it can be surprising how often this step is overlooked. Digging into your app and using it in multiple ways, with multiple scenarios is the best way to find and fix glitches before your users find them and become irritated by them.
How Do I Make Money?
So you have a cutting edge new app, but with free apps getting 100-1 downloads versus paid apps, how do you make money and monetize your app? We offer app montetization consulting to help you come up with unique ideas to generate app revenue.
Do I Even Need a Website?
Absolutely! There are two main ways to search in order to find solutions: app store search and regular search engine search. Why would you want to miss out on half of that traffic by not having a website?
What is Usability Testing?
Many developers do full beta testing but tend to look at the apps from a purely IT perspective and forget the importance of Usability testing. Just because the glitches have all been contained doesn’t mean that usability aspects don’t need to be optimized as well.
Can’t I Just Do It Myself?
Of course! All you need is lots of time to read and study the many aspects associated with ASO and App Marketing, then create marketing strategies and use your app as a guinea pig to test those strategies until you find the ones that don’t waste money. Or just call us.